Have you ever watched a live video from Facebook or Instagram? Do you find that interesting?
Social media become part of our life. We spend most of our time in searching social media. By looking at the posts shared by our friends, we can know more about their living. With the increasing popularity in live streaming, Facebook and Instagram have launched the live function to their apps. We can watch people's live video from these apps now. Do you know the reasons why live streaming in social media is so popular?
1. Sharing of Daily Life is a New Trend
KOL and YouTuber are new careers in recent years. They are popular because sharing of daily living become a habit for most of the social media users. They share their lives by a regular posting on social media. Some of the KOL will share their living through YouTube video. With the launched of live streaming, they can have more interaction with their viewers. It can enhance the relationship between the live streamer and the viewers since they are doing real-time communication. Therefore, many people will try to follow them and use live streaming to get more attention from others.
2. Get Attention from your Followers
Do you know that there are special arrangements on the post order in your feed on Instagram and Facebook? When you enter the app, the first post you see may not be the latest update. Therefore, even if you update your account frequently, your followers may not have the chance to read all of your posts. Then, live streaming is a perfect tool for you to raise your followers' attention to your Instagram or Facebook account. The reason is that the apps of social media will send a notification to your followers that you are doing a live video. Even if they seldom interact with your Facebook/Instagram account, they will still get the notification. Then, your followers may search your account and read your posts.
Besides, for business users, it is a good time for promotion. Therefore, online shops always have live steaming for showing their products and communicate with their customers. At the same time, they can remind all the other followers that they have new updates. The interaction with followers is longer than a daily post. During the one hour of live streaming, you can build your company image and know more about your customers' desires. It is good for your business planning.
3. Remove the Complexity of Live Streaming
Live streaming is not a new technology. However, not everyone knows how to create a live video since the creation process is complicated. It requires people to get professional filming gadgets. However, the launched of the live streaming function in social media, which simplifies the creation process. All you need is a mobile phone with Internet access and a camera, you can start your live video. With the basic operation of live streaming in social media, it attracts more users to start their first live broadcast.
From the above reasons, we can see that live streaming in social media keep growing. We can explore more from live streaming. With the help of technology, it pushes live streaming into a new level. If you show your live video on different platforms, you may need YoloLiv YoloBox to help you to broadcast the video for the different platforms at the same time. With encoder, switcher, monitor and record built-in one, YoloBox can help you to produce Full HD live stream. You can build a high-quality live video with this little monitor. Even if you are not a professional live streamer, you can create a live video with multi-functions.