Live streaming is a world trend. It also enhances the live video commerce. People are more willing to use live video to promote their products. Do you know WHY?
Have you ever tried online shopping? It is convenient to shop online since you can buy your favourite products anytime anywhere. The process is simple and secure. However, sometimes the product quality is not good enough. Therefore, people will prefer to find a shop with a good reputation. The way to build confidence with customers is communications. Live streaming become a promotion channel for them to build up reputations. Here's is the reason why they will do live video.
Reason 1: Live Streaming is popular and easy to reach
The most common social media apps such as Facebook and Instagram, have already launched the live streaming function. Most of the users know what is live streaming. It is easy for people to watch the live video than before. Live streaming become a trend among social media users. Therefore, for online shops, live video can become an alternative way to promote their products and communicate with their customers.
Reason 2: Capture your audiences' attention
Since the popularity of live video is increasing, people will more willing to watch the live video instead of TV. Therefore, if a company who want to attract more customers, they can try to create a live video. Social media will filter your video to help you to reach your target audience. Compare with the TV or paper advertisement, it can attract more target audience and less time-consuming. Also, some technical products which may be difficult for people to understand the operation methods. With live video, the owner can demonstrate how to use the products.
Reason 3: Create engagement
For online shopping, customers get information about the product mostly from the description. With live video, customers can know more about the details of the products. The customers can have a real-time conversation with the owner while they are watching live video. If more interaction with the customers is created, there will be an increase in user-retention and repeat visitors. It can finally enhance the sales performance of the company.
Reason 4: Building Trust
Live streaming can build trust between the shops and their audiences. Live video showing the real-time situation. The product they see from the live video is real and no editing or post-production on the footage. During the communication with the owners, the customers will establish a personality for the shop/brand. It can help the company to build a strong relationship with the customers. Therefore, if the online shops demonstrate their products through live video, the customers will trust this shop more and become loyal customers of this shop.
Live streaming is a new trend in e-commerce. It can help you to build up an outstanding brand image.
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