Have you tried live streaming via Facebook or Instagram? Are you interested in watching live video via social media?
How much time do you spend on social media? Social media plays an important role in our daily lives. We share our lives and get information through different social media. Recently, most social media, such as Facebook and Instagram, have added a new feature, namely live broadcast. Many people like this new feature and try it out now. Do you know why social media live broadcasts are so popular?
1. Sharing daily life is a new trend
With the development of social media, people are more willing to share their lives on different platforms. Some new professions such as KOL (Key Opinion Leader) and YouTuber were born under this trend. Before livestreaming on social media, they simply shared their lives through daily posts on Facebook or videos on YouTube. But now, they can interact with supporters in real time via live video! It can strengthen the connection between KOL and its supporters. Therefore, many people will try to follow them and use live broadcasts to get more people's attention.
2. Eliminate the complexity of live broadcast
Most people always think that creating a live show is very complicated and requires a lot of professional shooting tools. After the live broadcast function is launched on social media, the cumbersome steps of doing video live broadcast are eliminated. You just need to press the live button to create your live video. With the basic operation of live broadcast on social media, more users are attracted to try live broadcast.
3. Get the attention of followers
Did you know that there are special arrangements for your post order in your Instagram and Facebook feeds? When you enter the app, the first post you see may not be the latest update. Therefore, even if you update your account frequently, your followers may not have the opportunity to read all your posts. Then, live streaming is a perfect tool to let your fans follow your Instagram or Facebook account. The reason is that social media applications will send notifications to your followers to let you know that you are streaming the video. Even if they rarely interact with your Facebook/Instagram account, they will still receive notifications. Then, your followers might search your account and read your posts.
In addition, for business users, now is a good time to promote. Therefore, online stores always have live broadcasts to showcase their products and communicate with their customers. At the same time, they can remind all other followers that they have new updates. Interaction time with followers is longer than daily posting. In the one-hour live broadcast, you can build your company's image and learn more about customer needs. This is good for your business planning.
From the above reasons, we can see that live broadcasts in social media continue to grow. We can explore more from the live broadcast. With the help of technology, the live broadcast will be pushed to a new height. If you need to manage 2 or more social media platforms, you may need YoloLiv YoloBox to help you create live videos for different platforms at the same time. YoloBox has a built-in encoder, switcher, monitor and recorder, which can help you make a full HD live stream. You can use this small display to make high-quality real-time video.