Live Video is a trend nowadays. Do you know why live streaming become so popular?
What is live streaming?
Live streaming, also called live video, is the broadcasting of a real-time video to the audience over the internet. If your devices can access the Internet such as smartphones or tablets, you can go live with different mobile apps. There are lots of mobile apps for you to start your live video. The social media like Facebook, Instagram and Twitter also launched their live streaming platform through their mobile apps. Other famous live streaming platforms such as YouNow, LiveMe and Periscope are gaining much attention. Live streaming become popular in these years.
What kind of live video we can watch through online platforms?
Refer to the research done by Statista, people of all age are watching and creating live-streaming. 63% of people at age 18-34 are watching live-streaming regularly. But, what kind of content they are watching now?
1. Real-Time Interaction with Audiences
Interaction between people become important. Chating will people around the world is interesting. Then, live streaming becomes another means of interaction. People who go-live can see the comment from their views at the moment. They can read out the comment from the chat room and answer the question immediately. The viewers will feel like they are close to the live streamer. It is good for people to make new friends.
2. Special Event
Some special event like football matches, Oscar Awards, Olympics, etc., all these programs may not be able to watch through TV broadcast. Therefore, some of the official websites will have a live broadcast of the event. The audience can enjoy the show on the internet.
On the other hand, some of the events will allow their guest to do live broadcast during the event. The guest will walk around and show the audience about the event. It can help the brand to promote their products and enhance their brand image. The viewers can enjoy the event even they are not in the venue. The awareness of the event and the brand will be increased.
Live streaming is also a promotion tool for companies. Most of the companies have their own social media account and they will make use of the live streaming function to interact with their customers, especially for online shops. They don't have retail shops and sometimes customers are not confident enough to purchase an online shop. Then, the shops can make use of live streaming to communicate with their customers. Also, they can show their products through the live video. Because customers can see the product without editing, they will be more confident in purchasing from your shop.
Preparation for live streaming
The preparation for live video streaming is easy. Set up an account on any social media or live streaming apps and use your mobile phone for video taking. You can be a live video creator!
To create professional live streaming is not easy and time-consuming. If you are not good at handling complicated software/hardware for live streaming, you may try to get YoloLiv YoloBox. It is a portable live stream studio with multi-functions. The portable studio can help you to capture multi-video sources, add watermark, add picture-in-picture etc. If you want to show different filming angles in your live video, YoloBox can help you to switch from different video sources by simply tapping. It is perfect for creators who want to do live streaming on different platforms at the same time. YoloBox can sync your live video to different platforms. You can do the live video for different platforms at the same time. By using this YoloLiv YoloBox, creators can edit their live video and provide different filming angles to their audience.
Live streaming is a trend for recent years and will continuously grow in the future. If you want your live video to be more special and outstanding, you should be more creative and improve your filming equipment to produce more professional live videos.