Live broadcast opens the modern live broadcast era
Live broadcast-the act of broadcasting an event in real time-provides us with a unique opportunity to harness the energy of live performance while involving others outside of our community. With the advancement of technology, it has become easier to broadcast real-time video to the Internet. In this article, we will discuss three reasons why live streaming has become a new trend in this era.
The rise of social media platforms
If you are on Facebook, then at some point today, you will most likely receive a notification telling you that a certain person or company is “online”. In addition to this outstanding player in the live broadcast field, other social platforms have also become popular. For example, YouTube, Snapchat, Instagram, and Hulu have also opened the door of live broadcast and live broadcast for YouTubers and KOLs.
Do you know how much time you spend on social media every day? More than 4 hours a day! We don’t want to miss anything from our beloved artists or YouTubers. We are waiting for the live broadcast and enjoy real-time chat through the platform live broadcast. Statistics show that there are nearly 10 million active users every day, and we watch an average of 106 minutes per week. As we have seen, a large number of social media platforms have begun to integrate live broadcasting, making it more popular and fashionable in the digital world.
Great Way To Reach Audience
When the company implements live streaming in your marketing strategy, they provide viewers with the opportunity to interact with the video content/host in real time. When viewers join the live broadcast, they can participate in running comments about any content they see, so there is instant interaction. From product launches to social events, live broadcasts provide brands with an unprecedented opportunity to connect with their audience in real time.
Your target audience likes to be involved and feel that they are part of the team. Live broadcast can provide what they need and bring the audience closer to the company. Therefore, companies began to use this method to reach a larger audience by broadcasting on different platforms. This is also one of the reasons for the need for live broadcast.
As live broadcasts become more common and popular, different technology companies have followed suit and created new tools and methods for live broadcasts. Not only can we use drones for live broadcasting (especially holiday vlogs and travel shows), some companies even take live broadcasting to a new level!
YoloLiv Live Streaming Studio is a typical example. YoloBox Live Studio integrates encoders, switchers, monitors and recordings, allowing you to perform full HD live broadcasts, multi-camera production, picture-in-picture and more! All you need is a shooting gadget, YoloBox and WiFi network-start playing on multiple platforms!
If you are a YouTuber, KOL or professional advertising/event photographer, this live streaming studio makes live streaming as easy as pressing a button! You can use more than one camera to broadcast live and perform live performances on different online platforms. Get one quickly and experience it for yourself!